Creative Director

Art Director

Bachelors Fine Arts Bilingual, English/Spanish  

 Delivering quality creative solutions that capture the clients

vision and takes it to the highest level of success!

Specializing

Advertising, Print, Broadcast, Direct Marketing, Branding

Photography & Media Purchasing

About

about me

Art Director  Creative Director

954.393.9742 li55ette365@gmail.com

Lissette has a Bachelors of Fine Arts from Paier College of Art, in Hamden Connecticut.

Her fine art talents and creative passion sets her aside from most computer graphic designers.

Some More

Lissette has been in the advertising & marketing field for over 10 years.
Her experience in multi-media production with publishing, TV, radio & in-house corporate and agency
has earned her a stellar reputation in the field.

Lissettes’ objective is to produce maximum ROI with each project she takes on.
She is a highly motivated person with excellent multi-tasking skills, Lissette is bi-lingual she speaks fluent Spanish/English.

She is a highly motivated person with excellent multi-tasking skills, she is bi-lingual Spanish/English.

More

She prides herself in having the highest degree of solid work ethics and communication skills.

She prides herself in having the highest degree of solid work ethics and communication skills.

Lissette

Creative Director  Art Director

PROFESSIONAL ACCOMPLISHMENTS

■ Increased revenue by 42% while decreasing advertising & marketing budget by 50%
■ Managed creative team to develop and launch an integrated, multi-channel TV, newspaper, radio, direct-mail & web  marketing campaigns that propelled traffic & sales exceeding previous years revenue.
■ Exceptional graphic design, campaign presentations, media buying, traffic coordinator, copywriting,photo styling,color correcting & photo correction/manipulation, talent and location coordinator.
■ Bilingual English/Spanish

COMPUTER SKILLS

Expert in Adobe Creative Suite CS5, InDesign, Illustrator, Photoshop, Dream Weaver.
10 years experience

Microsoft Office Word,Excel,PowerPoint,Movie Maker.
10 years experience

Expert Photo Manipulation & Restoration.
10 years experience

Proficient in MAC & PC
10 years experience

EXPERIENCE

Carls Furniture | Creative and Media Director    Coconut Creek, Florida • Mar. 2008 – Present

 ■ Managed all creative solutions and maintained brand identity

 ■ Lead the promotion of company brand in all aspects of advertising and marketing, digital to print, concept to completion while adhering to corporate guidelines and meeting all deadlines within strict budget constraints

■ Developed marketing strategies and formulated creative concepts and presentation approaches for visual  communications media, such as print, broadcasting, and advertising, including copy, layout design, illustrations, photography, and final art

■  Managed and initiated all community and charitable events and promotions

■  Generated monthly budgets & reconciled media invoices for monthly advertising expenses

MEI Healthcare & Development |Marketing Manager     Coral Springs, Florida • Mar. 2005 – Sep. 2007

 ■ Managed and initiated all community and charitable events and promotions Implemented Marketing and Advertising Department initiatives to launch the companies  5 companies brand identity

 ■ Managed and initiated all community and charitable events and promotionsManaged business-to-business advertising and marketing-collateral materials

  ■    Collaborated with management, executives, and IT to establish an inter-company integration of collateral materials

■ Created press releases, marketing brochures, print, and Internet advertisements, Power Point presentations     for sales, marketing, sales training and promotional reference materials

■ Coordinated all trade show collateral materials (RSNA, RPA, ASDIN, IPN, and AUA)

Freelance Graphic Artist     Coconut Creek, Florida • Aug. 2001 – Present

■ Produced innovative designs for a diverse range of clients from small businesses and inventors to charitable organizations as well as national and internationally recognized companies, infusing new energy into their established identities

 ■ Created new logo designs for magazine editorial layouts, advertisements, direct mail and brochures, outdoor advertising, bus shelters, bus wraps and posters

  1. Clients: Ingram Design Group, Florida Sport Fishing Magazine, IHOP, Excite Marketing, Coldwell Banker.

 

EDUCATION

Paier College of Art, Hamden, CT     Bachelor of Fine Arts, Graphic Design & Advertising

Professional Groups: Creative Directors Worldwide Marketing Professionals, Advertising Industry

Direct Mail
Billboards
Collateral
Logos
Magazines
NewsPapers
WebDesigns
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LISSETTE RUTLEDGE
myprofilepicture
EmailEmail:
li55ette365@gmail.com
PhonePhone:
954.393.9742
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